About Us | Awaken

We are infinitely curious

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Why Awaken

Seasoned Experts

Seasoned experts in the business for over 35 years; understanding customers needs and providing end-to-end technology-based solutions.

Fresh Thinking

Combining an entrepreneurial and ambitious mindset with years of experience in customer service and technology industries.

Insatiable Curiosity

With an insatiable curiosity for continually advancing the development of market-leading technologies.

Customer focused

We work with 850 customer brands in 40 countries around the world, with a commitment to delivering innovative technology solutions to improve your customer's experience.


At our helm

Chris Robinson

Director and Executive Chairman

Chris Robinson has been established in the customer communications scene for over 20 years. His unique approach to working has made him a pioneer in the contact centre space. Chris prides himself on delivering exceptional experiences, not only for his clients and customers; but for his employees too.

Simon Black


An established senior executive with over 20 years’ experience in the software industry with a track record of driving rapid sales growth and scaling businesses. Simon is passionate about delivering value and excellent service to customers and developing a strong team culture for success. Prior to joining Awaken Intelligence, Simon has held a number of Global management roles in enterprise software companies such as IBM, HP - Interwoven, and TIBCO.

Geouffery Erasmus


An IT professional with nearly two decades of hands-on experience as a software engineer, technical architect and consultant. Geouffrey has a true passion for data and building solutions that help businesses find hidden gems in their data.

Wil Sokanovic

Head of Customer Success

A skilled customer and contact professional with over 10 years’ experience in the contact centre industry, Wil is passionate about delivering dynamic solutions and exceptional customer experience. Having worked in various senior operational positions coupled with a strong technical background Wil is able to intuitively pick up on the needs and wants of customers. He uses this understanding to deliver solutions that cater for both operational and technical requirements.

Andy Hemingway

Head of Innovation

Experienced technical professional with a strong history of working in the contact centre industry. Overseeing development teams and introducing end to end software release cycles for bespoke enterprise contact centre software platforms. Over 15 years’ experience in delivering dynamic solutions, leveraging the abilities of proprietary software to work alongside incumbent systems. As well as leading teams, Andy is hands-on in many aspects of the team's roles, to help constantly improve all technical areas of the business.

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We extract and sequence the DNA of customers; pulling together loose strands of fragmented data into a clear picture for everyone who needs it across a business.

Simon Black, CEO

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